一、课程概述
本课程基于国际流行的项目管理理论为基础,分三个部分对产品运营人员进行项目管理的能力提升培训,第一部分重点就项目管理理念及其整体方法进行知识普及,帮助学员了解国际项目管理的先进管理理念思维以及项目管理过程方法,加深对项目目标及项目成功标准、项目管理框架的统一认知。第二个部分结合一些项目案例重点就目前项目管理中普遍关注的主题,包括项目的目标设定、项目的组织搭建、项目的计划编制、项目的问题处理、日常监控、项目收尾复盘给予专业的培训指导,帮助学员能够抓住项目管理过程的关键管控环节。第三个部是项目经理领导力、团队建设和沟通演讲技巧的能力提升,这个主题帮助学员了解在整个项目管理生命周期中,如何识别不同阶段团队的特点、掌握团队建设的工具和方法、提高团队的沟通技巧、提高团队的领导力和影响力来帮助团队成功完成项目的任务,本部分通过一个完整的项目管理视频案例和学员进行互动,共同探讨。
通过学习本课程,产品运营学员一方面能够全方位了解国际最先进的项目管理理念和通用的做法,另一方面还可以就工作中出现的问题找到科学的项目管理解决方法,可以应用在实际工作中,改善工作的绩效,大幅提升项目管理技巧。
二、课程对象
企业需要培训的相关业务主管、产品营销经理、产品运营人员等。
三、课程时间
2天(每天6小时),培训地点:企业安排
四、课程大纲
第一部分 项目管理理念及其整体框架
- 项目及项目管理概述
1.1项目的概念?
1.2项目与日常运营的区别?
1.3项目的干系人(利益相关者)
1.4项目的目标及成功标准?
1.5美国项目管理协会PMBOK项目管理知识体系指南概述
1.5.1项目5大过程组
1.5.2项目10大知识领域
1.6项目管理思维都有哪些?
1.7项目生命周期与阶段管理
1.7.1项目生命周期与阶段设置
1.7.2项目业务线管理
1.7.3项目产品线管理
1.7.4项目团队线管理
第二部分 项目管理主题与案例分析演练
2、项目目标与激励
2.1描述目标的原则是什么?
2.2如何估算目标值?
2.3如何设置目标权重?
2.4如何做目标激励?
2.5目标职责矩阵
案例展示:某互联网企业发布会目标角色职责矩阵分析
3、项目组织与角色
3.1如何组建项目组织?
3.2项目角色职责矩阵
3.3自上而下的工作授权机制
3.4自下而上的工作汇报机制
3.5授权额度表设置
3.6计划与工作报告一览表
课堂案例演练:本企业项目的组织模拟组建
4、项目计划与监控
4.1识别项目要创造哪些收益和成果?
4.2实现预期收益和成果需要交付哪些产品和服务?
4.3定义产品和服务的质量验收标准和验收方法
4.4完成产品和服务需要做哪些工作任务?
4.5完成工作任务需要配置多少人力资源和材料?
4.6估算完成工作任务需要多长时间?
4.7估算完成工作任务需要多少费用?
4.8梳理工作任务之间的依赖关系和优先级
4.9评估计划的假设条件的可靠性
4.10识别风险并制定风险预算及应对措施
4.11编制项目进度表
4.12编制项目预算表
4.13项目进度跟踪与控制
案例分析:某互联网公司项目进度跟踪与控制全景图
5、问题分析与解决
5.1项目全生命周期可能都有哪些问题?
5.2解决问题的技术和方法都有哪些?
5.3项目问题解决的思路与最佳实践分享
6、项目报告与复盘
6.1项目都有哪些报告?
6.2报告的模板格式是什么?
6.3如何做项目的复盘?
第三部分 看视频学项目管理全生命周期管理方法与技巧
7、项目经理如何领导项目团队成功完成项目目标
7.1如何领导项目启动及展示沟通技巧
7.1.1确定项目任务目标
7.1.2识别项目利益人
7.1.3老师讲解与点评
7.2如何领导项目规划及展示沟通技巧
7.2.1确定关键任务
7.2.2进行资源分配
7.2.3确定进度表
7.2.4老师讲解与点评
7.3如何领导项目实施团队及展示沟通技巧
7.3.1组建和建设团队
7.3.2团队沟通
7.3.3团队管理
7.3.4老师讲解与点评
7.4如何实施项目监控及展示沟通技巧
7.4.1项目绩效信息的获取、分析与预测
7.4.2项目控制机制及控制程序的设定
7.4.3项目偏差的矫正
7.4.4老师讲解与点评
7.5如何实施项目收尾及展示沟通技巧
7.5.1项目经验教训总结
7.5.2项目收益评估
7.5.3以庆祝的方式结束项目
7.5.4老师讲解与点评
8、培训总结
8.1集中答疑
8.2小组派代表总结发言
8.3你学到了什么?下一步该怎么做?
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