【课程背景】
产品设计和运营是具有创新性,技术性,逻辑性,系统性的一门工作,很多人认为学会了某一个或几个工具就学会了产品设计,而忽略了产品设计的系统全面性,本课程从产品设计与运营的人员的素质,技能,知识储备,团队架构,工作流程,使用工具等多个唯独全面而详细的讲解了产品管理的方方面面,并有效结合案例进行了分析,课程落地性强,学员可以学以致用。
- 读懂产品经理
- 产品经理的用户战略该如何分解和实施?
- 一个优秀的产品设计该具备怎样的知识结构?
- 如何做好产品的用户体验?用户体验的要素都包含什么?
- 如何做好产品的交互设计?
- 产品做好后如何管理产品周期并做好产品运营?
以上这些,成为决定一个优秀的产品团队和产品团队成长中应该关注的重点。
【课程收益】
培训完结后,学员能够:
- 了解项目经理与产品经理的相同/不同点
- 了解产品设计产生的背景
- 了解产品定位、职责、素质、能力要求
- 理解产品的用户痛点寻找,产品体验设计,交互设计等具体工作的办法
- 掌握产品生命周期管理的基本方法和决策机制
- 掌握产品的创新性营销思维及各种运营方法
【课程对象】产品中心、项目经理、运营中心管理人员、技术中心管理人员
【课程时长】2天 (6小时/天)
【课程大纲】
单元 | 大纲 | 内容 | 效益 |
单元一 | 数字化产品的管理的由来 | 产品经理是CEO的接班人什么是好的软件产品产品经理诞生的背景与原因做产品经理对自己的职业生涯有什么帮助 | 本单元让学员快速的了解产品经理诞生的背景 |
单元二 | 用户调研与需求分析 | 你准备提供的产品和服务,解决了什么需求?目标用户是谁如何做用户画像刚需还是改善需求高频OR低频寻找法则是怎样的产品属性该如何了解提供产品的市场是否足够大,如何判定?你所提供的产品和服务动了谁的奶酪?产品模式是否会更容易被抄袭盈利模式产品价值观 案例:360,苹果,易车配,鲸工,微信,阿里,小黄车等(案例涉及从B2B2C,B2B,B2C,OTO等常见的产品模型) | 学习一个合格的互联网经理该如何寻找产品痛点,用户战略的做法该如何部署。 应用四大工具 |
单元三 | BATJ如何进行产品管理 | 需求、设计、研发、上线的分析与管理产品团队的组织结构管理以用户场景理念来做好产品的项目管理产品的生命周期管理及良性迭代敏捷开发该如何在互联网产品中实施 案例: 网易游戏的团队的敏捷开发及项目管理是如何实施的。 | 了解并掌握三产品经理做产品时该如何做好项目管理以及相关工具。 |
单元四 | 产品规划及设计 | 互联网产品定位核心功能UED设计师应该具备的三种心态及知识图谱理解什么是设计体验及产品交互产品管理体验管理与创新如何做好基于人性的设计什么是服务设计,如何做好服务链条设计 案例:阿里内部产品设计,滴滴打车全体验设计。 | 了解并学习一个优秀的UED设计师该如何做好体验及设计 |
单元五 | 产品相关工具、迭代及文档制作 | BRD、MRD、PRD文档制作及高保真原型设计思维导图及AXURE等高效工具介绍敏捷开发及快速迭代,AB测试及灰度发布 | 了解并学习如何利用高效工具进行敏捷开发 |
单元六 | 数字化产品项目管理提出的新要求 | 项目需求:粉丝意识与用户体验项目选择:基于大数据项目团队:虚拟化项目管理组织:扁平化项目计划:滚动与迭代项目执行:快速发应项目监控:在线化 | 本单元让学员明确互联网时代给项目管理带来的新变化 |
单元七 | 产品的用户运营 | 用户运营包含的内容:拉新,留存,促活用户运营策略该如何实施移动互联网时代下的营销思维种子用户的挖掘与培养如何对用户运营做效果评估用户运营的七个建议 案例:易车配是如何做好用户运营的 | 了解什么是用户运营,并掌握用户运营的策略方法 |
单元八 | 互联网平台关于用户的数据运营 | 用户运营包含的内容:拉新,留存,促活客户获取分析客户激活响应与偏好分析客户保有与流失分析客户标签获取与价值分析用户运营策略该如何实施种子用户的挖掘与培养如何对用户运营做效果评估用户运营中的7个建议运营管理中必须关注的十大数据维度:用户量、用户增长率、用户流失率、用户留存率、渠道转化率、MAU、DAU、变现转化率、回购率、人群画像分布以及ROI。运营渠道效果提升的办法 案例详解:渠道中数据管理的秘密 案例:老树新花,如何做好用户运营 | 了解什么是用户的数据运营,并掌握用户标签的打法和运营的策略方法 |
单元九 | 产品的活动运营和内容运营 | 什么是活动运营和内容运营?活动运营策划的要点是什么?运营的借势能力运营的热点、时事的敏感度内容运营中10个营销常见的用户心理效应文案中的常识陷阱。 案例详解:如何做好一个引爆市场的产品营销活动。 | 学习和了解怎样做好产品活动运营和内容运营 |
Good post and straight to the point. I don’t know if this is really the best place
to ask but do you people have any ideea where
to hire some professional writers? Thanks in advance 🙂
Escape room
Very excellent information can be found on blog.!
Hello there! I could have sworn I’ve been to your blog before but after going through some of the articles I realized it’s new to me. Anyways, I’m definitely delighted I discovered it and I’ll be book-marking it and checking back often.
I love reading an article that will make people think. Also, thank you for allowing me to comment.
You are so cool! I do not think I have read through something like this before. So wonderful to find someone with a few genuine thoughts on this issue. Seriously.. thanks for starting this up. This web site is one thing that’s needed on the internet, someone with a bit of originality.
I blog frequently and I truly appreciate your content. This article has really peaked my interest. I will take a note of your blog and keep checking for new information about once per week. I opted in for your RSS feed as well.
I’d like to thank you for the efforts you have put in penning this blog. I really hope to check out the same high-grade blog posts from you in the future as well. In truth, your creative writing abilities has encouraged me to get my very own site now 😉
I seriously love your site.. Pleasant colors & theme. Did you develop this site yourself? Please reply back as I’m planning to create my own personal blog and want to know where you got this from or what the theme is called. Thank you.
Greetings! Very helpful advice in this particular article! It is the little changes that make the greatest changes. Thanks for sharing!
This is a topic that is near to my heart… Best wishes! Exactly where can I find the contact details for questions?
Spot on with this write-up, I absolutely believe that this web site needs far more attention. I’ll probably be back again to read more, thanks for the information.
I blog frequently and I really thank you for your content. This great article has really peaked my interest. I am going to book mark your blog and keep checking for new details about once per week. I opted in for your RSS feed as well.
This is a really good tip especially to those new to the blogosphere. Short but very precise information… Thank you for sharing this one. A must read article.
I really like it when people come together and share views. Great blog, keep it up!
This is a really good tip especially to those new to the blogosphere. Short but very accurate information… Thank you for sharing this one. A must read article!
This is the right site for anybody who really wants to understand this topic. You understand so much its almost tough to argue with you (not that I really would want to…HaHa). You definitely put a new spin on a topic that’s been discussed for many years. Wonderful stuff, just great.